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sm badsha
24 de mai. de 2022
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The Q1 results show that the platform Country Email List has 422 million monthly active users worldwide. Of these, 182 million users are 'subscribers', ie paying Country Email List subscribers. Those are big numbers. Spotify can therefore be an interesting platform Country Email List for both nationally and internationally oriented companies to reach a large audience. Spotify user results in Q1 2022. Source: Spotify . Spotify Advertising Despite the attractive user figures, advertisers are reluctant to use audio ads. According to Spotify, this is because the Country Email List impact you make with it is difficult to measure. So what your ad actually delivered is not entirely Country Email List clear. That makes it unattractive to allocate a budget for it. At the beginning of this year, Spotify Advertising Country Email List also launched a new tool: Ad Studio . This allows you as an advertiser to target better with real-time and genre targeting. This tool makes it possible for both small and large brands Country Email List and companies to create audio campaigns. To make the results more measurable, the platform is now introducing a new tool: Spotify Brand Lift. Spotify Fire Lift Spotify Brand Lift shows how Spotify users respond to their audio, video and display ads in the Freemium version of the app. The launch of Spotify Brand Lift follows Country Email List Spotify's recent acquisition of Podsights (a podcast ad measurement service) and Chartable (a podcast analytics platform). How does this tool work? Spotify describes the operation of their new Country Email List tool as follows: The objectives and target group(s) are determined by the advertiser and Spotify. The target audience is randomly divided into a test and control group: a group of Freemium Country Email List users who will see the ads and a group of Freemium users who will not see the ads. Both groups will then be asked to participate in an in-app survey with questions about the campaign within 48 hours.
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