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salma akter
28 de jul. de 2022
In Discussões Gerais
This report will be divided into three chapters of "demand, design, and operation", which will provide in-depth analysis, backward design, and personal opinions on Meituan's takeaway. This report contains a lot of content and accompanying pictures, with 15,000 words in plain text and more than 40 pictures. In order to facilitate browsing, the layout method of the above image and the context is consistently adopted. statement The information and data involved in this report are public information on the Internet, or the statistical results of third-party tools, and the source of all references has been business email list indicated. The content and opinions stated in this report are limited by the sources of information, and there may be some imprecision and lag, please understand. Except for the data cited in this report, it is all personal original content. Please do not reproduce without my express consent, thank you. surroundings Meituan Food Delivery App Version: 6.6.5.6773 (iOS) Device used: Apple iPhone 6S (iOS 11.3) 1. Product demand 1. Positioning 1.1 Overview Meituan Waimai is an online food ordering app under Meituan Dianping, which was officially launched in November 2013. The main function is to order food online, and it also provides food delivery services. Later, it also added services such as errands, self-pickup, and flash sales. As of January 2018, data shows that Meituan has 250 million takeaway users, more than 2 million cooperative merchants, more than 500,000 active riders, covering more than 1,600 cities, and completing more than 18 million daily orders. After Baidu Takeout was acquired by Ele.me and TaoDianDian strategically retreated, Meituan Takeaway has become the only giant platform in China's catering O2O industry, and was listed on the Hong Kong Stock Exchange with Meituan Dianping on September 20, 2018 .
Meituan Takeaway Product Analysis Report: Demand, Design,  content media
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