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Salma Akter
16 de jul. de 2022
In Discussões Gerais
What exactly is fission growth currently on the b2b email list market? Fission, introduced in one sentence, is a kind of activity spread based on the social chain. The common form is like bringing old people with new ones or lobbyists with customers. That is, how to tap the existing stock customers of the platform, give full play to their value, and then help the platform to bring in more new customers. The reason for doing this is actually because the current traffic costs are getting higher and higher, and many companies want to spend more of their budget on the existing old customer base, and tap more value through the old customer base. Regarding fission, In fact, for most ordinary people, or when we first b2b email list come into contact with fission growth, the best and most direct method is to imitate the model that has been verified and feasible. So what are the more mature gameplays that can be imitated? There are mainly five: fight, help, send, cut, and compare. The first is to fight, that is, to fight together. I send out an event, and then the small partners will use this potential energy to accomplish one thing. This form of grouping is relatively common. The second is to help, in fact, it is a similar way of helping, by using the power of your relatives and friends or circle of friends to help yourself achieve your goals. The third is to send, give free prizes, gifts, simple and direct, more lethal. For the gifts to be sent, it is necessary to make selections based on industry attributes. The fourth is to cut, that is, to bargain. By pulling people to haggle, turning an originally expensive thing into a price that meets your psychological expectations, or directly cutting it to 0 yuan for free delivery, it is nerve-wracking. The last one is comparison. You can understand it as a comparison of users, and do this in a form similar to making a list. Constantly refreshing the page data stimulates the spread and forwarding of users.
Fission Growth: Don't talk b2b email list about routines, talk about different thinking
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Salma Akter
16 de jul. de 2022
In Discussões Gerais
A few days ago, a friend from the education and training email list industry invited me to dinner. The whole dinner was full of complaints about the company’s current private domain operations, from my first cold dish to my last bowl of soup. This friend's company mainly provides quality education for children and has dozens of stores across the country. They mainly take offline classes, and the unit price per customer is about 15,000 to 30,000. The cost of acquiring customers is extremely high, and they have not been impacted by the policy yet. A year ago, the leaders of the group headquarters proposed to reform and invest heavily in the private sector. The confrontation between the two operating modes email list Doing a private domain is essentially doing user operations. Such a traditional offline education and training industry is itself an operation-heavy industry and has its own inherent operating model. The two modes have to be together, either to transform and merge, or to replace them. Let's first take a look at what their traditional operating model looks like: First, the marketing department obtains the contact information of the intended users through offline and offline channels, and then the telemarketing department contacts the users, invites them to the store, and assigns the users to sales consultants. After the user comes to the door, they conduct consultation and experience, and complete the sales conversion. Finally, the training department provides teaching services, and the school management department provides supervision services, and is responsible for the extension and renewal of courses for later students. This is a very classic operating model for offline training institutions. In different enterprises, the department names and division of labor may be slightly different, but in general this is the process. In fact, we can find that this model itself is a kind of "private domain". When users become leads, they enter the enterprise's data pool, and are connected with sales consultants for long-term maintenance until conversion and repurchase.
The education and email list training industry is a private domain, either "chicken ribs" or "poison"
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Salma Akter

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