In fact, it was 25 years since the first .com in the world. From its humble beginning in 1985, the Internet has grown to a large number of innovative "dot-com" companies. According to a report from the Information Technology & Innovation Foundation (ITIF), there are about 80 million.coms and over 200 million websites today.
The same report also states that U.S. e-commerce email list grew by more than 400 percent during last ten years. Internet has unleashed entirely new business models, encouraged the creation of new products and services, changed the way consumers shop and businesses sell their products and services. Internet has enabled businesses to effectively advertise and market their products and services to customers across the world.
This extraordinary development of internet has brought lot of benefits to consumers and businesses alike. In order to reap the rich haul of benefits and stay ahead in today's competitive market, most of the companies are going for online marketing. Strategies of online marketing Online marketing, also known as Internet marketing, web marketing or e-marketing is a method that uses the Internet as a medium for marketing. Internet serves as an effective medium for targeting the global market.